11.14.25
Meet April. She is the Creative and Owner of Crave Fashion Haus.
Tell us about your journey to becoming a fashion boutique owner.
APRIL: “Fashion has always been a part of me. My journey started unexpectedly at just 11 years old when I auditioned for a Visual and Performing Arts school in Indiana. During the audition, someone asked what I wanted to be when I grew up — a question I hadn’t really thought about before that moment. Out of nowhere, I said “a fashion designer,” and that answer ended up shaping the path ahead of me.
Throughout my school years, both in Indiana and later in California, I was deeply involved in art classes, always chasing that creative spark. But life has its way of shifting priorities. As I stepped into motherhood, my dream of fashion took a backseat. I worked two jobs, juggling responsibilities and quietly holding onto that vision in the background.
Then life took an unexpected turn. After the birth of my second child, I was diagnosed with Postpartum Cardiomyopathy — a serious heart condition that required a left ventricle device. Sitting in that hospital room, I had a moment of realization: I could have let life pass me without fulfilling my purpose. That experience changed everything.
When I got my strength back, I made a promise to myself — no more holding back. I took my dream off the back burner and brought it to life. That’s how Crave Dior, now known as Crave Fashion Haus, was born. This brand represents resilience, passion, and the belief that it’s never too late to chase your purpose — no matter what life throws your way.”